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Investing Basics — hero
FoundationsRiskETFs

Investing Basics — A quick, visual start

Understand the stock market, build a simple plan, and see DCA, asset mix, and ETF essentials at a glance.

Market Basics

Stocks represent ownership; returns come from price change + dividends.

Risk First

Decide risk per trade/account before you decide what to buy.

Learn by Doing

Start small, review weekly, and iterate your plan.

Example Asset Mix (Illustrative)

Equities · 60%
Bonds · 30%
Cash · 10%

Illustrative only — choose an allocation that matches your time horizon & risk.

DCA vs Lump Sum (Illustrative Path)

Lump Sum DCA

DCA smooths timing; lump sum can outperform in strong uptrends. Use what fits your plan.

Risk Ladder (Example)

ConservativeLow vol
BalancedMedium vol
GrowthHigher vol

Pick a lane that matches your timeframe and drawdown comfort.

What is the Stock Market?

A marketplace for ownership shares in companies. Your return comes from price changes and dividends.

  • Stock: a share of ownership.
  • Dividend: profits distributed to shareholders.
  • Bull/Bear: extended rising/falling periods.
  • ETF: a basket that trades like a stock.

Dollar-Cost Averaging (DCA)

Invest a fixed amount on a schedule regardless of market moves, smoothing your average entry price.

Educational only — consider fees, taxes, and suitability.

ETFs in One Minute

Exchange-traded funds hold baskets of assets and trade intraday. Most track indexes; some are active or leveraged. Check tracking, fees, and liquidity.

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Best-Practice Checklist

  • Define goals, horizon, and max drawdown you can accept.
  • Automate contributions (DCA) and keep position sizes consistent.
  • Review weekly; adjust risk, not emotions.